2min chapter

TED Business cover image

Indra Nooyi wants us to reimagine the return to work (part 1)

TED Business

CHAPTER

What Have You Rethought About Your Life Going Forward?

Adam Smith says his heart yearns for the pepsy refresh project. The idea was to use money from superball advertising to fund community projects. But people criticised him, saying he lost two tenths of a market share by doing so. Adam: Why couldn't companies have leaned in more for responsibly driven campaigns?

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