Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

How to Navigate the Most Uncertain Time in History (While Becoming Less Anxious & Avoiding Burnout)

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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The Importance of Recognizing the Side of Failure

I think over-celebrated the notion of failure, because I know a lot of firms where they have failure written on the wall or something you should celebrate. But if we consider that the opportunity to fail is one of our options and knowing that that option is going to be good will lead us to places we haven't been before. The idea that we have to consider failure as an option, we slightly got it wrong. It's just as much of an outcome as there's any trauma will tell us. Post-traumatic stress is driven by exactly the same circumstances, post-traumatic growth. We begin to increase our capacity for uncertainty, not just our capacity for tolerating our capacity to

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