Why I Named the Agency Opinionated

Mark Fitzloff spent two decades at Wieden+Kennedy, helping reshape brands like Nike, Coca-Cola, and Old Spice. Then he walked away and built his own shop, Opinionated, in Portland. In this episode, Mark shares the pitch that saved Old Spice from disaster, and how he thinks about keeping creativity simple in an industry that loves to overcomplicate. He also shares his advice for breaking in today, why networking really matters, and what makes a portfolio stand out.

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