Women's Fitness - The Rise of the Health Club as Social Club

Fitness culture bounces in and out of art and reality. Women's fitness was often talked about primarily as a form of weight loss, rather than anything else. Now you have studios and like renting rooms in y m c a or within other gems, or health spaws. But then you also have the rise of the health club as social club. The idea that a jim was not a sweaty dungeon where a bunch of suspicious guys went to heave iron, but it was where the beautiful people hung out. It was considered a very california idea. So we've got the machine side of the industry, right? Nautilus machines, you read about life cycle, the bikes