What's the Margin of Return?

In the old days, three years ago, you have your markings written. They're like, how do we value all this? Well, they'll say, oh, well, we sold $1,000 worth of stuff this day. That was through a traffic that Google brought us through a paper click. So there's the margin of return right there. And really it depends on which department you're in. If you're in a display department, display gets a credit. Or the PBC department, PBC gets aCredit. But who should get the more credit? I don't know, they probably should share it.