
Rapid Response: BuzzFeed’s Jonah Peretti: Record-high audience, record-low revenue
Masters of Scale
BuzzFeed's Resilience in Crisis
This chapter examines the multifaceted challenges faced by BuzzFeed during a health pandemic, economic downturn, and social upheaval, particularly after the death of George Floyd. It highlights the importance of solidarity among employees, the necessity of supporting marginalized voices, and the company's commitment to social justice education. Additionally, it explores the financial pressures that drove a strategic pivot towards digital strengths in a rapidly changing media landscape.
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