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Ep. 2131 The Wine World of the Future - demographic and consumption scenarios | wine2wine Business Forum 2023

Italian Wine Podcast

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Navigating the Wine Market Evolution

This chapter explores the changing dynamics of the wine market, focusing on the rise of premium products due to shifting consumer preferences. It examines the risks of targeting high-priced wines, particularly for younger consumers, and discusses emerging trends like non-alcoholic options. The speaker emphasizes the need for strategic pricing and effective communication to sustain growth in both established and emerging markets.

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