Fintech Insider Podcast by 11:FS cover image

706. Focus: What's stopping Super Apps from succeeding outside Asia?

Fintech Insider Podcast by 11:FS

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Are You Taking Down a Finance Route?

I don't think any super app starts as a super app. And it's very unlikely they start with the intention to be one. I think you start by solving a problem for a consumer and that success really allows you to solve the next problem, doesn't it? But, well, Ed, what do you think? Is this a series of building more and more capabilities, solving more customer problems? Or is this an industry that's almost being able to address these problems because digital has really sort of got to a different place. You know, we talk about digital riches. It's about real time intelligent, contextual, human, extendable and social.

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