How to Write Copy That Sells in a Post-Pandemic World
Social Media Marketing Podcast
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How to Delineate the Right Problems and Pains
Think of the problem as the feature that you're going to use to help them solve a difficulty. For instance, for many people, making arrangements for a trip involving the whole family might be a lot of hassel. The pain that you're helping him relieve is all the phone calls and reservations they'd have to follow up on.
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