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How Did You Become Interested in Behavior Design?
i've been following yo your work through other people. And i was so excited to see you have a book putting this all together in one place. So you spent your career researching and developing what you call behavior design. How did you get involved with that? Well, if you rewined about 25 years i was really interested in the overlap between technology and persuasion or influence - which hadn't happened yet.