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Big oil getting interested and fracking might create a longer term or orientation around it, right? So perhaps you could argue that having them step in and invest in it will actually be good for the world. I mean, i think the bull argument for the major's going into shale is that it will extend the life of the resource. And yes, on the environmental side, they will. They'll be better about flaring, and they'll be more responsible with their fluids because they care more about their brand than frackers do.
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