is anyone actually cool?
anything goes with emma chamberlain
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The Three Genres of Cool Habits
Having a cool appearance is probably one of the best ways to sort of create the illusion that you're cool. You can't rely on someone's outward appearance to fully represent who they are in their core. Using a brand and defining the vibe behind it is something that I think is really important because it's how you connect with those who consume your brand.
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