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How the Rich Get Rich & Subtle Things that Dramatically Influence Your Behavior

Something You Should Know

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Is It All About Being Different?

Successful companies and ideas tend not to be different. It's about being optimally distinct, similar and different at the same time. You know, if something is too different, people think it scary. In between is just right, just like goldy locks and the three bears. When we mix similar and different, we're optimately inct.

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