78- Pricing is UX
d.MBA
How to Avoid Price Wars in the Future?
Pricing is a lever to control demand, but it's also being used in strategic ways. Like if you like what a lot of startups do or what corporates try to do the startups is like so called price wars. So as long as this is not too frequent, I also think it may not be as harmful to their brand. And sometimes maybe for a short period of time, if you go against your strategy, which was Tesla was just not budging on the price at all, I think it may help. But mostly as designers we would be just thinking about the branding side.
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