Are You Placing the Right Bets In Your AI Strategy?
Decoding AI for Marketing
Exploring the Importance of Performance and Data Integration in Advertising Strategy
Exploring the shift towards valuing outputs and outcomes in advertising agencies, emphasizing the significance of performance and the acquisition of Flywheel by Omnicom. The chapter delves into the impact of AI, changing consumer relationships, and the importance of strong collaboration between roles like CFO, CIO, and CMO.
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