Steve Portugal: The best questions are the ones that emerge from the conversation. He says prepare, ask those kind of micro follow ups and find something new to talk about in the interview. IAEWTF will be back next week with an online workshop on information architecture.
Steve Portigal is a consultant who helps organizations build more mature user research practices. He’s the author of Interviewing Users: How to Uncover Compelling Insights and Doorbells, Danger, and Dead Batteries: User Research War Stories. He’s also the host of the Dollar to Donuts podcast about research leadership. In this conversation, we discuss the skills required for conducting successful interviews with users.
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