When Shopping and Entertainment Collide
The So What from BCG
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Shopper Taintment: A Way to Break the Clutter in Digital Marketing
Georgie: How are we valuing something called shopper taintment, which seems very hard to define at such a high figure? He says today's brand managers feel more vulnerable when they realize that whether you like it or not, consumers control a large share of the messages that brands are. Georgie: The more we learn to understand and be comfortable with that, the more impactful brand campaigns can be.
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