13min chapter

Fashion People cover image

The Year Quiet Luxury Died

Fashion People

CHAPTER

Navigating Brand Challenges in Retail

This chapter explores the strategic challenges faced by a prominent beauty brand amid a sluggish acquisition market and leadership changes. The discussion highlights the complexities of maintaining product quality and effective marketing while adapting to shifting consumer preferences in a competitive retail environment. Additionally, personal experiences with department store shopping illuminate the frustrations that impact consumer spending and brand loyalty.

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