Marketing Without Social Media

"i think social media is advertising. Advertising is social media," says entrepreneur and author, John Sutter. "If you put yourself out there and you allow people to say maybe yes or no to you, that's part of running a business" 'You have to be ok with getting rejected and failure,' he adds. "'It's just a number at the end of the game' - i'm not saying this as an ultimatum but it does make sense,'" writes Sutter.