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Is That 100% True? Managing the Small Stuff to Prevent the Big Stuff (with Joanna Lord, Executive in Residence at Reforge)

This New Way

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The Importance of Being on Top of Your Metrics

Marketing is a business that comes in cycles, and we're definitely in this cycle of you need to be able to get into the weeds. If your answer every time is I have to check with my team, then potentially that's a sign that you've gotten too far away from the craft. "I can't not know what's going on with the size of our database," he says.

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