The Autonomy Bias

Social scientists have found that people want to exercise some kind of control over themselves and their environment. Giving people choices, reminding them that they're the ones who are in control, can be a really powerful thing for markreters to use. But don't go overboard on it, you know, because theres smething ts choice overload. It doesn't cost anything extra to try some of these techniques. And i you don't think it is free business.