Two of the UK's up-and-coming managers talk about modern management, and using direct to fan strategies, NFTs, and TikTok
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What Do Both Sides Want to Get Out of NFT Technology?
Pascal: I think most of the artists that I work with were mostly worried about all the negative connotations that really quickly was associated with NFTs and that whole hype cycle. So we started out of slow with launching a social token. We built a partnership with a company called WoW. And we felt that was a really good first step because it's really bridging the web 2 to web 3, he says. "It's not about an NFT and how much is worth. It's more about what new things this actually allows us to do," Pascal adds.
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