How Do You Know When It's Time to Extend?

I look so not, not focus groups. We're always talking to customers. So we know that hygiene is a big pain point for a water bottle. This is something that you can split it in half and put it in the dishwasher. You never going to get a moldy smelly bottle. It fits with what I think that's the important thing. If you really clear about what your brand stands for, what its values are, then you can extend your product lines if they fit within that. And how do you know when the right time is to extend or add more products? Because more SKUs, more complications. Yep.

Play episode from 47:06

Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app