The Importance of Leverage in Business

If you're doing one-off jobs, if you are not charging through the roof to do it, don't do it. Because it is stealing your quality brain thinking time from doing leveraged work. We make some people come to Rossi and ask for unique ice creams that they want to wipe brand and do all that stuff. Not my brand, what they call it, white label. And I've said that see now, if anyone comes to us, they have to pay an upfront R&D fee to do that. That now will stop any noise for people just waste your time. Yes. You'll still be better off if you lose 10 customers. Yeah. It's just