5min chapter

Make Things That Matter cover image

Donna Lichaw: The leader's journey

Make Things That Matter

CHAPTER

The Importance of Story in Storytelling

When you start with a problem, what I always want to do is get people not just to have, it's almost like a massage. You know, why does it matter that your team is angry at you because you keep talking too much in meetings? You're the CEO, who cares? What's the problem? So when you zoom out and really look at why things are a problem, then you start getting into visioning territory of like, well, I'm building a billion dollar company and I keep talking over people at meetings"

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