Fostering Innovation Through Ideation and Storytelling

This chapter explores innovative ideation practices, emphasizing the need for humor and diverse stimuli in the creative process. It showcases how experiential activities, like field trips, can break conventional boundaries and foster connections in hybrid work environments. Additionally, the chapter highlights the power of storytelling in shaping brand identity and driving meaningful innovation, using examples like Dove's campaign for real beauty to illustrate the impact of narrative on cultural change.

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