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From $800K to $26M: Depesh Mandalia’s Facebook Ads Story

The Unofficial Shopify Podcast

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Navigating the Digital Marketing Landscape

This chapter chronicles the speaker's evolution in online marketing, starting from software development to influential roles in website management and Facebook advertising. It highlights key challenges faced in promoting online safety to older demographics, the impact of Google's algorithm shifts, and the successful pivot to using Facebook ads for business growth. Additionally, the chapter emphasizes the significance of understanding customer psychology, strategic ad creation, and the journey of scaling ad expenditure across international markets.

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