
E224: Gamifying Better eCommerce Results Through Interactive UX - Nik Skarbye, Scratcher - THE ECOMMERCE EDGE Podcast - 02 June 2023
THE ECOMMERCE EDGE Podcast with Jason Greenwood
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How to Make Your Store Experience More Engaging
Jason: How can we more creatively engage with our customers in a way that gets better cut through because maybe the customers never seen that before or at least they've never seen it before from that brand and so how can we start to bring the concept of surprise and delight into every interaction. A lot of brands are just going through the motions we see their store experiences exactly the same, he says. Jason: If you could win a six pack of let's say a prime energy drinks Logan Paul's energy drinks then you're like oh maybe there's a fairly decent chance that i'm actually going to win it. You have to pick it up and you can decide what days you can pick it up
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