Season 8. Episode 2: ABM, ABX and AI: Jon Miller, CMO, Demandbase
CMO Insights
00:00
The Importance of Marketing Source to Pipeline
Marketing faces headwinds with trying to bring in ABX and with sales. Probably because sales doesn't really understand it and marketing isn't pitching it the right way, he says. "The whole concept of like marketing originating the deal might have made sense back in the days of Marketo" 'If you measure marketing source to pipeline, you're going to sort of be telling people not to work like a team'
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