This chapter examines shifting consumer behavior amidst rising prices, highlighting the challenges faced by brands like Starbucks, Nike, and Lululemon. It also explores investment strategies related to major tech companies, focusing on Alphabet and the potential impact of antitrust actions.
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Lindsey Cormack, Associate Professor of Political Science at Stevens Institute of Technology, discusses her book How to Raise a Citizen: And Why It’s Up to You to Do It. Eric Clark, Portfolio Manager at Rational Dynamic Brands Fund, explains how consumer behavior has changed with inflation.
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