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#107: Live from Summit: How UNICEF Canada built, launched and scaled Postcards From Paddington—a flagship branded monthly giving program, with Victoria Mix Higginson

The Build Good Fundraising Podcast

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Paddington's Postcards: Innovative Fundraising

This chapter explores UNICEF Canada's Paddington's Postcards initiative, a unique monthly fundraising program designed for young children. It highlights the strategic planning, successful donor engagement tactics, and key insights gained from its development and launch in the Canadian market.

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