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2. Drive: The Surprising Truth about What Motivates Us by Daniel Pink

Education Bookcast

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The Sawyer Effect

Researchers went to India to do a study on motivation because they wanted to see what effect giving different sizes of rewards would have. Children in the first group, the ones who'd expected and then received an award showed much less interest and spent much less time drawing. The Sawyer effect had taken hold. Even two weeks later, those alluring prizes, so common in classrooms and cubicles, had turned play into work.

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