T-Mobile's Strategic Acquisition: The Bliss Case

This chapter explores T-Mobile's acquisition of UK ad tech firm Bliss for $175 million, detailing the company's evolution towards a privacy-centric business model amidst GDPR challenges. The speakers analyze the implications of this all-cash deal, the rarity of such acquisitions in Europe, and the potential opportunities for other telecom companies in the ad tech landscape. Additionally, the discussion highlights the competitive dynamics within the industry and reflects on strategic shifts towards effective ad tech strategies.