
179 - How to Create Industry-Leading Content, with Tommy Walker
The Marketing Millennials
00:00
How to Share Content That Makes You Look Good
When I create a piece of content, either my newsletter or on social, my first premise I always go to is, would I share this piece of content in a group of other friends of marketers that I respect? If it doesn't need the requirement of me sending it in a WhatsApp, WhatsApp, text, group, Slack, it doesn't pass my barrier to put it out there. So when I think about developing a premise, I'm looking at who that core audience is, and then what these other two audiences might find interesting. And then how do I get them to think like this show is for me and they really get what's going on?
Transcript
Play full episode