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Ep225 - Kelly McGonigal | The Willpower Instinct

Talks at Google

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How Serfing the Urge Can Help You Quit Smoking

In one study, smokers who had been taught how to surf the urge reduced their cigarette smoke by forty per cent in a week. And interestingly, there was now no longer a connection between psychological stress and smoking - which is usually why people are trying to quit. You can apply the same technique to a negative thought without having to act on it. I actually this this technique of learning how to accept your own cravings tripled the long term one year weight law success rate among people who are in a really standard weight loss programme. It helps substance abuse, and it even helps people with skits ophrenia. They end up more likely to be out of hospital and function normally compared to people

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