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2min chapter
Influencer Marketing: Wie funktioniert das? - Irina und Jana von SNOCKS
E-Commerce, Why Not?! Tipps für dein Business von Johannes Kliesch und Romy Riffel
Die Vielfalt der Influencer im Marketing
Dieses Kapitel untersucht die verschiedenen Kategorien von Influencern und deren Reichweiten, während es die Unterschiede zu Markenbotschaftern herausstellt. Zudem wird beleuchtet, wie die Marke SNOCKS eine performanceorientierte Strategie im Influencer-Marketing anwendet.
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