How to Create a Successful Sales Process

I think that part of doing this job is about communicating effectively to your clients what you're going to do for them. And I have loved finding my own voice in my copy and in my show of being able to be just honest like yeah, at this wedding, the floors got stuck in the elevator and then the power went out. A lot of the time we don't showcase those to our clients because it's not the pretty thing to showcase, you know, but it's the truth.