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From Tech Curiosity to E-Commerce Pioneer
This chapter explores the speaker's journey from an early interest in technology to founding MercadoLibre, sparked by experiences at YPF and the thriving dot-com era. It highlights the challenges and dynamics of launching online businesses in Latin America, focusing on competition, funding difficulties, and strategic adaptations. The narrative also reflects on the evolution of e-commerce in the region and the pivotal moments that led to the company's eventual profitability and success.