#208 with Steph Smith - Why You Need a Chief Automation Officer
My First Million
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Innovative Customer Acquisition Strategies
This chapter explores BevTry's unique marketing strategy of engaging potential customers through free alcohol samples, emphasizing the importance of building a customer base before product launch. The discussion highlights the significance of understanding audience needs and the risks associated with growing a customer list without clear offerings. Additionally, the chapter delves into the balance between entrepreneurship and stable employment while addressing the evolving landscape of teenage financial engagement and strategies for attracting younger demographics.
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