Data-Driven Decisions in Player Recruitment

In this episode, we go inside Liverpool FC’s data revolution with Dr. Ian Graham, the mastermind behind the club’s groundbreaking use of analytics. Ian reveals how his data-driven insights helped reshape recruitment strategy, most notably identifying Mohamed Salah as a top-tier winger long before he became a global star.

He also shares how analytics backed Jurgen Klopp’s appointment, supported pivotal transfer decisions like signing Sadio Mane, and overcame internal resistance to modern methods. From Barcelona comebacks to balancing scouting with stats, this is a rare look at the numbers behind Liverpool's rise to the top.

Ian's book 'How to Win the Premier League: The Inside Story of Football’s Data Revolution' is out now.

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