S3 E1: Testing Twitter Ads, Fixing Retention Problems, and Advantage + For The Win
Down To Chat
Twitter Ads Aren't Top of Funnel Like Facebook Ads
Twitter was never really considered for DTC brands or e-commerce brands. But once Musk took over, all these drop shippers are just savages in order to get essentially arbitrage and ad platform. Twitter has made more progress with their ad platform post acquisition than they did in 10 years before it.
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