78- Pricing is UX
d.MBA
Why Tesla Shouldn't Reduce Prices
Tesla's both people say that they cut the prices only because this is basically normalizing price levels. And furthermore, what they're saying is that they are or have been ramping up productions and they have now better economies of scale which means they can produce at lower unit prices. So we see already this maneuvering that Tesla needs to do when it comes to demand for lowering the price. But it's not as easy if you especially if you are a publicly listed company.
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