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A Changing of the Guard (Ep. 11)

Gamecraft

CHAPTER

The Growth and Impact of Apple oven in the Ads Business

This chapter discusses the rise of Apple Oven, a billion dollar company in the ads industry, and its role in powering the ads business. It explores topics such as targeting, ROAS terms, IDFA changes, acquisition of gaming studios, and the advantage of first-party data.

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