Is This Content a Living Content?

This project was one of the first where we incorporated consumer ind side, searching sides at the core of everything we do. And this project proved to be very successful. Traffic is growing at a rapid pace, much, much higher than we expected. But also engagement and conversion is growing in the same sol. We see that discontent at this approach resinates with consumers. In other countries, we deploy to other businesses, totally different, such as kitchen appliances orl healh care, beauty, coffee. And we see that it actually pays out. i it's a very good signal for us to on board this approach to more co activities, to navigation, to toxonomy, to categorization.