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4min chapter
How to Implement a Product-Led Growth (PLG) Strategy | E19
Founder University
MERSH's Product-Led Growth Tactics
Product-led growth is a business strategy that focuses on driving growth and customer acquisition through a product's inherent value. Shenxie Ding, co-founder of MERSH talks about three reasons why the company chose to pursue this model. She says it gives you more confidence that what you are building is the right direction for all customers.
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