What's Your Process When Working With a Writer?

Goff: Hiring a coach was one of the best things he did for his career. So what, when you get somebody like a Justin who is a copywriter slash owner of the business, what kind of process do you go through working with them? Goff: I mean, it depends a little bit on the person. You've got to balance that with, okay, these are five ways to make something not be boring.