Coffee Wars: Part One
Nutrition For Mortals
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The Rivalry Begins
This chapter explores the intense rivalry between Kellogg and Post, as Post approaches Kellogg with a proposal for a health coffee called Minute Brew. However, Kellogg refuses the offer, leading Post to focus on turning Kellogg's ideas into commercial products. The chapter also discusses Post's unique advertising style and his creation of food products similar to Kellogg's.
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