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Preparation: The Game-Changer in Negotiation with Jodie W. McLean

Negotiate Anything

00:00

The Importance of Preparation in Negotiating Real Estate Deals

Kwame: I wholeheartedly believe preparedness is a mother of opportunity. It has been so important for me in my career and negotiating, to really first and foremost understand what it is that I want. And then you're prepared to really understand the outcome that the person across the table wants. He says he's always tried to set up a dynamic that feels more like a partnership without ever losing what his end vision, conclusion is.

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