4min chapter

Sports Media with Richard Deitsch cover image

How MLS, Apple can maximize Leo Messi’s time in America — and a discussion about NBA Finals and Stanley Cup Final viewership

Sports Media with Richard Deitsch

CHAPTER

The Impact of Messy on the Sports World

ESPN and Turner will have access to LeBron James if he signs with the Miami Heat. The opportunity is too big there to turn it down, says Taylor Hill. ESPN should be kicking themselves that they didn't get a deal like Apple did for MLS' four years going into the World Cup. One-on-one interviews are almost more PR than journalistic enterprise according to Hill.

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