Ep 526 - Caroline Goyder
My Wakeup Call with Dr. Mark Goulston
The Sandler Sales System: A Brilliant System for Listening
I was very anti-sales for a long time until I came across the Sandler sales system. One of the things that they teach is to ask what's your agenda here? It can change the whole direction of a meeting just because you know what's important to them. You may or may not be able to sell them what you have, but if you keep focusing on their success and then do your best to serve it - see where that goes.
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